Dairy
Wholesale paneer buying guide for restaurants and grocers
Formats, storage, yield planning, and how to keep the highest-turnover item in Indian dairy in stock without waste.
Read the paneer guideBuyer guides
Practical wholesale buying guides for Indian and South Asian food businesses.
Category knowledge from a working distributor: how to buy, stock, and sell Indian and South Asian foods in your store or restaurant. New guides are added regularly.
Latest guides
Start with the categories that drive the most revenue.
Sweets
Stocking your sweets counter for Diwali and festival season
An order timeline, category checklist, and display strategy for the biggest mithai sales window of the year.
Read the festival guideComing soon
More guides on the way
Restaurant spice bulk packs, freezer merchandising, and building a South Asian snack aisle. Tell us what you would like covered next.
Suggest a topicFestival stocking guides
Plan every festival rush, month by month.
తెలుగు గైడ్లు: సంక్రాంతి · ఉగాది | தமிழ் வழிகாட்டிகள்: பொங்கல் · தீபாவளி இனிப்புகள்
January
Sankranti, Pongal & Lohri
Jaggery, sesame, rice and peanuts for the mid-January harvest festivals celebrated by Telugu, Tamil, Gujarati and Punjabi families.
Read the Sankranti, Pongal & Lohri guideLunar calendar
Ramadan & Eid
A month-long iftar rush and two Eid peaks: frozen samosas and kebabs, sharbat, falooda, biryani staples and sweets.
Read the Ramadan & Eid guideMarch
Holi
Gujiya, thandai, namkeen and party snacks for the festival of colours.
Read the Holi guideMarch / April
Ugadi
Tamarind, jaggery and raw mango for Ugadi pachadi, plus sweets and catering staples for the Telugu and Kannada New Year.
Read the Ugadi guideApril
Vaisakhi & New Year
One mid-April week, three new year celebrations — Punjabi, Bengali and Tamil — and the sweets, staples and snacks each one needs.
Read the Vaisakhi & New Year guideJuly & August
Independence Day parties
Cookout appetizers, snacks, drinks and sweets for July 4th and August 15 community celebrations.
Read the Independence Day parties guideAugust
Raksha Bandhan
Gift sweets, kaju katli and dry fruit boxes for the festival that opens the mithai season.
Read the Raksha Bandhan guideAugust / September
Janmashtami
Dairy, pedas and fasting foods for Krishna's birthday, plus bulk orders from temples.
Read the Janmashtami guideAugust / September
Ganesh Chaturthi
Ladoos, coconut sweets, jaggery and rice flour for a 10-day festival — plus bulk prasad for community pandals.
Read the Ganesh Chaturthi guideAugust / September
Onam
Everything for the Onam sadya feast — Kerala rice, banana chips, papadam, coconut oil and payasam ingredients.
Read the Onam guideSeptember / October
Navratri & Dussehra
Nine nights of fasting foods, garba snacks and sweets, ending with Dussehra.
Read the Navratri & Dussehra guideOctober / November
Diwali sweets
An order timeline, category checklist, and display strategy for the biggest mithai sales window of the year.
Read the Diwali sweets guideNovember
Gurpurab
Bulk atta, dal, ghee and sugar for gurdwara langar, plus karah prasad ingredients and sweets.
Read the Gurpurab guideNovember – January
Holiday parties
Party appetizers, sweets and drinks for Thanksgiving, Christmas and New Year gatherings and office parties.
Read the Holiday parties guidePrefer to just ask?
Our team helps stores and restaurants plan assortments every day. Send your category questions and we will point you to what actually sells.